As we all know, besides Geely Automobile, Changan Automobile and Great Wall Motors, Chinese car companies with annual sales of more than 1 million units, BYD will also be promoted to the million-unit annual sales club in 2022, and Chery Automobile is also expected to become a new member. Auto brands from other countries are constantly besieged and suppressed, but the continuous growth of Chinese auto companies is indicating that the rise of Chinese brands is already unstoppable, especially the prosperity of new energy vehicles, which has also brought Chinese brands overtaking in corners market opportunities.
Compared with the waves that Tesla has stirred up in the new energy field, China’s new car-making forces have not yet had the strength to compete with them. However, BYD, which has achieved a magnificent turn from a traditional car company, has made Tesla feel that Chinese brands will It is a difficult competitor. After all, the balance of the market is tilting towards new energy vehicles, and Chinese brands are also making efforts in the field of new energy. Great Wall Motor is one of them.
Speaking of Great Wall Motors, everyone is familiar with it. Great Wall Motors, which started with pickup trucks but relied on the Haval brand, also has a place in the club with annual sales of one million units. Its influence and appeal in China’s domestic auto market are not inferior. For brands such as Toyota, Nissan and Honda, although its Haval H6 has lost the SUV sales crown, the car is still a “flag” in the SUV field.
Great Wall Motors, whose sales have lost but profits are rising, has a cumulative sales volume of 902,521 from January to October 2022, and entering the 1 million unit club is just a matter of finishing. In the past October, the monthly sales of Great Wall Motors exceeded 100,000 units, reaching 100,208 units, a month-on-month increase of 7.01%, of which 21,052 units were sold overseas, achieving a year-on-year increase of 49.58%, becoming a new sales growth point for Great Wall Motors .
Specific to the sales volume of a single brand in October, the Haval brand sold 63,759 units per month, a month-on-month increase of 18.16%, of which Haval H6 sold 35,127 units per month, which provided a solid support for Great Wall Motors’ basic market; Wei brand sales from January to October were 32,891 units; The monthly sales of the Euler brand were 5,572 units; the monthly sales of the tank brand were 12,753 units, a year-on-year increase of 28.17%; the monthly sales of Great Wall pickups were 15,697 units, of which the Great Wall Cannon sold 10,155 units.
From the above sales data, it is not difficult to see that the Haval brand and pickup trucks are still the sales contributors of Great Wall Motors, but the tank brand is also boosting the reputation and profits of Great Wall Motors, and the tank brand is doing better than the Wei brand in terms of brand promotion. , It is also an indisputable fact at present. After all, in terms of market performance, whether it is volume or sound volume, the tank brand is surpassing the Wei brand and shouldering the important task of Great Wall Motors.
When commenting on Great Wall Motors, there is a fact that cannot be ignored. Compared with the stable market performance of fuel vehicles, how to break through the confinement of new energy vehicles is a key point that Great Wall Motors cannot avoid. Why? From the sales report of Great Wall Motors, it can be seen that in the first ten months of this year, the cumulative sales of Great Wall Motors’ new energy models were 107,870 units, of which, the sales volume in October was 10,954 units, and the Euler brand accounted for half of the monthly sales.
That is to say, after excluding Euler’s sales in October, there are very few sales of new energy models including Wei brand and Haval. On the other hand, GAC Aian’s October sales exceeded 30,000 units; BYD’s Song family’s single-month sales exceeded 56,800 In Taiwan, the monthly sales of the Han family exceeded 31,600 units, and the monthly sales of Seals reached 11,267 units. The sluggish market performance of new energy vehicles is a key factor restricting the sales growth of Great Wall Motors.
Of course, Great Wall Motors is not without countermeasures. While maintaining its advantages in the fuel vehicle market, it is also an important part of Great Wall Motors to develop hybrid models. However, the results achieved are not too eye-catching. The market performance can be seen, although the strength of the products and models under the Wei brand, including Mocha, etc., is not bad. However, in the long-awaited Haval H6 DHT-PHEV has also come to participate in the market competition, although it is a bit late, but it is not absent.
But then again, the participation of Haval H6 DHT-PHEV in the market competition is definitely a good thing for Great Wall Motors, but in the face of BYD’s Song family, Yuan family and Tesla Model Y, etc. , as well as Geely Boyue L and other new energy competing products that are still under development. In the future competition in the auto market, whether Haval H6 DHT-PHEV can quickly expand its territory and create the market enthusiasm of Haval H6 fuel vehicles in the past. Still full of market tests.
One sentence comment: In the era of fuel vehicles, Great Wall Motors has set up its own banner. In the new energy track, how to “play” with new energy will be the top priority of Great Wall Motors. What do you think?
